Abstract
Lasswell proposed communication as a linear process. His verbal model is one of the first models ever used by communication scientists and describes the act of communication by answering he following question: Who, says What, in which Channel, to Whom, and with what Effect?
Cite
CITATION STYLE
APA
Merritt, L. C. (1956). The Process and Effects of Mass Communication (Book Review). College & Research Libraries, 17(3), 267–271. https://doi.org/10.5860/crl_17_03_267
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