Introduction to design ethnography

Abstract

Design Ethnography is a set of data collection and analysis perspectives, assumptions and skills that can be used effectively and efficiently to understand a particular environment, or domain, of people for the express purposes of designing new technology products. Working from the data one forms models of the environment explicitly considering the peoples' relationship to other people, space, time, artifacts, activities and nature. The models, graphically represented, are used explicitly to derive and test product concepts.