What Does it Take to Spark Digital Entrepreneurial Intention? The Role of Attitude as a Mediator

Abstract

This study delves into the intricate dynamics of digital entrepreneurship among working adults in Malaysia, focusing on unraveling the interplay between digital entrepreneurship education, self-efficacy, social media usage, intention, and the pivotal role of attitude as a mediator. Rooted in the Theory of Planned Behavior, this research extends its scope by introducing attitude as a mediator, employing a comprehensive framework to evaluate the influence of these factors on digital entrepreneurial intentions. Utilizing a quantitative approach, the study harnesses primary data for analysis, with a robust dataset of 345 clean entries subjected to Structural Equation Modeling (SEM) techniques. Employing Smartpls4 software, the research meticulously examines multivariate data and tests proposed hypotheses. Model measurement and structural model assessment procedures are executed using Smartpls4, with construct reliability and validity assessments confirming convergent validity and reliability. Discriminant validity is then verified through cross-loadings and Hetrotrait-Monotrait (HTMT) ratios. The inner model undergoes scrutiny, revealing that digital entrepreneurship education plays a pivotal role in shaping positive attitudes, nurturing self-efficacy, and leveraging social media for entrepreneurial aspirations. The study underscores the importance of tailored educational programs, targeted skill development initiatives, and the creation of supportive ecosystems to bolster digital entrepreneurial intentions. Theoretical implications contribute to the literature by extending existing frameworks, while contextual implications offer practical guidance for stakeholders navigating Malaysia's evolving digital landscape. Practical implications outline actionable steps for educators, policymakers, and practitioners to cultivate an environment conducive to digital entrepreneurship. Suggestions for future research advocate for longitudinal studies, exploration of cultural variations, and investigations into the impact of emerging technologies. In conclusion, this study sheds light on the multifaceted nature of digital entrepreneurship dynamics, providing invaluable insights for fostering a resilient and inclusive digital entrepreneurial ecosystem among working adults in Malaysia. These insights are deemed essential for the nation's aspirations in the digital era.