Unlocking sustainable ecotourism through multifacets: exploring efforts to address overtourism for economic justice

Abstract

Overtourism has had a domino effect on Bali's environment in several ways. The influx of foreign businesses and investors, coupled with the commodification of local culture, has led to the displacement and marginalization of local communities. Improving sustainable tourism measures in Bali requires a multifaceted approach that creates a more sustainable and inclusive ecotourism model. In addition, tourism businesses must also provide equitable economic benefits to local communities and involve them in tourism-related decision-making. This study aims to analyze a multifaceted approach model to address the impacts of over-tourism on tourism sustainability, Bali's environment, socio-cultural integrity, livelihoods, and the well-being of local communities. This type of research is quantitative descriptive research. The sample was determined using a purposive sampling method. Interviews were conducted with key informants (Village Head, Traditional Village Head, Community Leaders, Tourism Potential Management Foundation, Tourism Industry, and visiting tourists). Data was collected using a questionnaire measured using a Likert scale of 1-5. The analysis model uses Structural Equation Modeling. The governance role showed an effect in overcoming over-tourism, while the multifaceted role variable showed different results, where it had no impact in overcoming over-tourism. Finally, the conservation variable affects overcoming over-tourism.