Assessing corporate web sites: Quality model and methodology

Abstract

The paper presents a new quality model for corporate web sites based on three fundamental concepts: ultimate quality, external quality, and internal quality. External quality is defined in detail through a suitable set of characteristics and sub-characteristics and covers a comprehensive spectrum of the properties a good web site should show. A practical assessment methodology for external quality is finally proposed, which employs expert evaluators instead of actual users, in order to make the evaluation less costly and faster. © Springer International Publishing 2013.