Hiato entre Atitude e Comportamento no Descarte e Reciclagem de Lixo: Uma Abordagem Intergeracional

Abstract

Based on the observation by several authors of the existence of a gap between the ecologically conscious attitude of consumers and their effective behavior, both in terms of purchase and personal consumption habits, this article investigates this phenomenon through a qualitative exploratory research. We sought to identify the factors that increase and decrease this gap, specifically focusing on waste disposal and recycling from the perspective of consumers of the baby boomer and Y generations. For this, thirty indepth interviews were conducted with consumers residing in Rio de Janeiro. We used the software Atlas.ti to perform the content analysis of the interviews. The results point out the main similarities and differences found between the behaviors of the two generations and suggest a behavior more motivated by environmental concerns of the sampled individuals of generation Y. Finally, a conceptual scheme was developed that brings together the factors identified during the study, classifying them into three major groups: antecedent factors, factors that reduce the gap and factors that increase the gap. (English) [ABSTRACT FROM AUTHOR]