Model for Strengthening MSMEs in the Cultural Heritage of Borobudur Temple Based on the Green Industry Concept: A Mixed-Method Analysis

Abstract

This research aims to provide an index model for strengthening MSMEs based on factors that influence the implementation of the green industry, namely size, profitability, management ownership, and profitability. This research used a sequential explanatory mixed-methods design to explain and interpret quantitative results by collecting and analyzing follow-up qualitative data. The population used in this research is all MSMEs in the Borobudur area. The cluster random sampling technique was used to determine the final sample of 70 observations based on the type of MSME business. Based on the results, the size and profitability of MSMEs have a positive effect on the implementation of the green industry in MSMEs, while management ownership and leverage have no effect on the implementation of the green industry in MSMEs.