The Impact of Corporate Social Responsibility Attribution on Socially Responsible Behaviors: The Mediating Role of Meaningfulness of Work

Abstract

This study examines the relationship between Corporate Social Responsibility (CSR) and Socially Responsible Behaviors (SRBs), with a focus on the mediating effect of Meaningfulness of Work (MOW). Based on cue consistency theory and sensemaking theory, a mediation model was developed and tested using data from South Korean employees. The study found a positive relationship between CSR intrinsic attribution and green behavior, with meaningfulness of work significantly mediating the link between CSR intrinsic attribution and the two socially responsible behaviors (societal behaviors, green behaviors). Contrary to predictions, CSR extrinsic attribution had a positive direct effect on socially responsible behaviors and a positive indirect effect through meaningfulness of work. Despite mixed results, this study enhances understanding of the internal mechanisms linking CSR attributions to socially responsible behaviors, providing practical suggestions for improving CSR initiatives and related HRM policies. Organizations should incorporate employees’ perceptual assessments when designing CSR initiatives, recognizing the critical role of meaningfulness of work in promoting pro-social and pro-environmental behaviors.