Framing the pipeline problem: Civic claimsmakers and social media

Abstract

Background This article responds to the need for additional research into the role that social media play in the debate on energy transition in Canada. Analysis Based on a qualitative case study of the most recent protests against the Kinder Morgan pipeline project, this article raises questions concerning the strengths and weaknesses of the contemporary communication opportunity structure for “claimsmaking” (as Joel Best defines it in Social Problems) and achieving public resonance by the civic grassroots in Canada. Conclusions and implications This article investigates the ways in which social media have become a site for framing collective action by pipeline opponents. It documents how citizens and civic organizations combine online and offline tools and tactics to take part in the shaping of public understanding of pipeline projects in Canada and in the influencing of energy policy and decision-making.