Influencia del género en la percepción y adopción de e-learning: Estudio exploratorio en una universidad chilena

Abstract

Based on the Technology Acceptance Model (TAM), the objective of this study is to explore gender differences in adopting e-learning technology for university students in Chile. A multigroup analysis, based on Partial Least Squares (PLS), was used to compare the differences between women and men. The results indicate that in a sample of students of a Chilean University, the conduct of technology acceptance of e-learning, firstly, coincides with the TAM model, and secondly, it isn't statistically significant difference between women and men. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.