SHOULD WE BE WARY OF USING ARTIFICIAL INTELLIGENCE-BASED BIG DATA MANAGEMENT IN SOCIAL RESEARCH?

Abstract

This study examines the future role of artificial intelligence (AI) in trans-forming research processes within the social sciences, focusing on how AI may redefine researchers’ responsibilities and potentially replace human participants in certain types of studies. Employing the Delphi method, the study collects ex-pert opinions to evaluate both facilitating factors and barriers to the integration of AI into scientific research. Key findings indicate that while technological ad-vancements – such as open-access data and the integration of AI with existing research tools – support the growing role of AI, significant challenges remain. These include the difficulty of verifying AI-generated information and concerns regarding authenticity in AI-driven research. Social factors, particularly the risk of excessive reliance on AI leading to diminished originality, emerged as critical barriers. In contrast, economic considerations, such as declining development costs, were viewed as less influential. The study’s practical implications include the need for robust ethical guidelines and enhanced AI training for researchers. By offering original insights into the evolving intersection of AI and social science research, this study highlights both the transformative potential of AI and the urgent need for its responsible integration to preserve research integrity and reliability.