A construção da confiança em experiências de hospitalidade mediadas pela internet: Os casos do airbnb e do couchsurfing

Abstract

Starting from the premise of the importance of trust in economic and consumer relations, this study reflects about the process of building trust in relations of consumption that are developed in the field of hospitality. Such reflection is based on the web platforms Airbnb and Couchsurfing that allow any person to host strangers or to be hosted by strangers in their own houses (with or without payment). This kind of practice interest us by indicating consumer relations which seem to overstep ordinary buy-and-sell experiences and show the formation of other social bonds whose constructions this paper intends to analyze.