Reinventing International Business Education: Integrating the Power of Generative AI

Abstract

As artificial intelligence (AI) reshapes global business, international business (IB) education must adapt. This article explores the incorporation of Generative AI (GenAI) into IB curricula, examining course fit and faculty readiness, while presenting actional recommendations across three dimensions: Engagement, Collaboration, and Academic Integrity. We propose methods for interactive learning and lesson engagement using GenAI’s conversational interface and prompts engineering. We also propose leveraging GenAI as a multifaceted tool to enhance international teamwork and collaboration and cultivate cross-cultural and linguistic connections. Additionally, we outline measures to prevent its misuse and mitigate the inherent threats it poses to academic integrity and assessment.