M-Commerce Services: Promises and Challenges

Abstract

This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structures and behaviors. ABSTRACT FROM AUTHOR Copyright of Communications of AIS is the property of Association for Information Systems and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts); This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structures and behaviors. ABSTRACT FROM AUTHOR Copyright of Communications of AIS is the property of Association for Information Systems and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)