Journal ArticleOPEN ACCESS

The Influence of Personal Selling and Digital Marketing on The Formation of Brand Equity XYZ Insurance Jakarta Branch

  • Valentina V
  • Purnaningsih N
  • Hartoyo H
Jurnal Aplikasi Bisnis dan Manajemen (2023)
DOI: 10.17358/jabm.9.2.355
N/ACitations
Citations of this article
40Readers
Mendeley users who have this article in their library.

Abstract

… awareness, through social media brands can interact with customers directly so as … a brand experience that matches customer desires while increasing customer confidence in the brand…

Cite

CITATION STYLE

APA

Valentina, V., Purnaningsih, N., & Hartoyo, H. (2023). The Influence of Personal Selling and Digital Marketing on The Formation of Brand Equity XYZ Insurance Jakarta Branch. Jurnal Aplikasi Bisnis Dan Manajemen. https://doi.org/10.17358/jabm.9.2.355

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free