Digitizing MSMEs for Optimizing Diarrra Fashion's Marketing Information System

Abstract

The role of technology in marketing is to support interrelated activities aimed at planning, pricing, and its relation to promoting, and distributing goods and services to groups of buyers. So that the marketing of goods and services can run optimally. Diarrra Fashion is an MSME engaged in convection, its flagship product is fashion that is designed and sewn by hand so that the product is unique and aesthetic. Currently, Diarrra Fashion is marketing its fashion products manually using promotional media through banners, brochures and word of mouth. With this simple information system, Diarrra Fashion is less well known to the general public and sales are not optimal, because the marketing reach is narrower. Based on the existing problems, it is necessary to build a digital-based marketing system in order to increase the marketing reach of the MSME Fashion Patchwork application. This research used an interview and observation approach. The purpose of this research is to build a digital-based fashion marketing information system so that it can process transactions smoothly without any problems, can be trusted for accuracy and minimize errors.