Innovation Management in Iberdrola

Abstract

Innovation is Iberdrola's main tool to guarantee its sustainability, efficiency and com‐ petitiveness. The model in Iberdrola is decentralised because the process is carried out independently in each Business Unit with support and coordination from the Innovation Department and open innovation because it seeks to involve Group technology suppliers such as universities, technology centres and equipment manufacturers in the innova‐ tion process. Research, Development and Innovation efforts comprise three main com‐ ponents: Efficiency: optimising operations, managing the life of facilities and equipment, bringing down operating and maintenance costs and reducing the environmental impact. New products and services to meet customer needs through digitalisation, automation and tailored solutions. Disruptive technologies and business models to tackle future energy challenges. The Company has organised its R&D Management System so that the Innovation Department can provide the Business Units with a global model, since we believe that there should be a single, standard and systematic innovation process for the entire organisation. Thanks to the commitment with Innovation, Iberdrola has positioned as a world leader in the offshore area, where it develops the most advanced and innova‐ tive projects. Wikinger Offshore wind farm is an emblematic project for Iberdrola, the symbol of Iberdrola's commitment to innovation, sustainability and internationalisation.