CONSUMER PERCEPTIONS OF SUSTAINABLE PACKAGING VERSUS MANUFACTURERS’ ACTIONS IN KLANG VALLEY

Abstract

This study investigated the consumer’s perception of green packaging and compared it to the actions taken by manufacturers. This study examined the factors that determine the environmental friendliness of a box and compared them to customers' perceptions of what makes a package green. This study administered questionnaires to certain populations that enhanced the comprehension of the concept of green. The specific factors that contribute to the environmental sustainability of a package and the outcome of this are likely contingent on the circumstances, as was exemplified by the glass packaging, and ideally should be determined by the company for their particular product through thorough research. Companies that prioritize environmental sustainability likely conduct comparative studies and rely on the insights of packaging specialists. The objective of this study was to enhance understanding of the concept of "green" and facilitate informed decision-making regarding packaging. The objective was to dispel the numerous misconceptions that people have regarding environmentally beneficial practices. The information consumers expect to find and would inspire their trust in recycling the packaging refers to the economical use of source materials in the manufacturing of the packaging, as well as the health and safety of the consumer. Reception and understanding of this information also depend on the knowledge consumers possess, which is related to the maturity of the market, but also the cultural values that this study has not explored.