A REVIEW ON THE RELATIONSHIP OF BIG DATA AND CAMBRIDGE ANALYTICA

Abstract

It has become a necessity to keep up with the digitalized world in the context of today's conditions. Because the world is changing and transforming. In the context of this change and transformation, it has been revealed in many academic studies that our lives have turned into data. In the light of these academic studies, a concept called big data has entered our lives. The importance of this concept, which is called and expressed as big data, is increasing day by day with the developing technologies. Especially after the Cambridge Analytica scandal, the meaning world of this concept, which is expressed as big data, is expanding, growing and creating a new scope for itself. In addition to this, it is observed how big data, whose importance is already understood, points to a situation with a wide range of influence. For this reason, within the scope of this study, it is focused on what big data is within the framework of the Cambridge Analytica scandal, and concepts such as privacy and participatory culture are examined. Then, within the scope of the current scandal, how big data is used and what it causes, a literature review was made with the selection of keywords for these concepts and the information obtained was compiled in the study.