THE EFFECT OF SOCIAL MEDIA INFLUENCE INSTAGRAM ACCOUNT @pemol.id ON FOLLOWERS' INTEREST USING THE PEMOL APPLICATION (ONLINE scavengers) IN PEKANBARU CITY

Abstract

This study aims to determine how big the influence of social media exposure on Instagram account @pemol.id on the interest of followers using the Pemol application (Online scavengers) in Pekanbaru City. This study uses an explanative quantitative research method with a simple random sampling technique and uses the Slovin formula to get a total of 100 respondents. The questionnaire is distributed in the form of a google form. The data analysis technique used simple linear regression and coefficient of determination (R²). Researchers analyzed the data using the SPSS for windows version 24 application. Based on the results of a simple linear regression analysis, the coefficient value in this study was Y = 15.333 + 0.741 X. The constant number (a) was 15.333 and the variable coefficient X was 0.741. Meanwhile, the t-count is 11.357 which is bigger than the t-table of 1.664. Where Hₒ is rejected and Hₐ is accepted with a significance of 0.05, it can be said that there is an influence between exposures to social media Instagram @pemol.id on followers' interest in using the Pemol application (Online Scavengers) in Pekanbaru City is in the medium category.