Literature review on the relationship between corporate culture and performance in academic research

Abstract

Corporate culture is an important factor that improves performance and determines the future success of a business. In today's competitive business environment, differentiation is shifting from products and services to corporate culture and corporate resources. With research data was collected and analyzed from the Google Scholar database on VOSviewer 1.16.19 software with 389 articles for the keywords "corporate culture" and "operational efficiency" to systematize previous research on the influence of corporate culture on performance. The results showed the most influential authors according to the number of citations and number of articles, the keywords that have received the most attention in researching the relationship between corporate culture and performance. At the same time, keyword analysis identifies many contents about corporate culture and performance, thereby guiding important research for future research.