Globalization and Culture: A Sociolinguistics Study

Abstract

A significance feature of globalization is the transaction of ideas as indicated by internet. The concern engages the clash of cultures and the spread of acquisitive values. This has enormous influence on hoe people think, act or behave. The values that this entertainment industry reflects often promote materialism, violence and immorality. Hence, this paper examines the concept of globalization and culture as well as the study of sociolinguistics. It also scans the impact of globalization on culture. Since the turn of the Millennium, globalization has become a major focus in sociolinguistics and discourse analysis, investigating themes such as: learning and teaching in diverse urban classrooms (Spotti, 2011; Karrebæk, 2012) complementary education (Blackledge & Creese, 2010); internationalisation in higher education (Piller & Cho, 2013) mass media and the internet (Androutsopoulos, 2007; Varis & Wang, 2011) popular culture and advertising (Jacquemet, 2005; Kasanga, 2010) hip-hop and graffiti (Pennycook, 2007) language vitality (Vigouroux & Mufwene, 2008) travel and tourism (Jaworski & Thurlow, 2010) migration and asylum seekers (Vigouroux, 2008; Dong, 2011; Maryns, 2006) the new globalised economy (Block, 2012; Heller, 2003) and long-distance financial fraud (Blommaert & Omoniyi, 2006). Papers in Coupland (2003, 2010) and such monographs as (Fairclough, 2006; Blommaert, 2010; Heller, 2011) among others, have attempted general statements outlining a sociolinguistics of globalization.