Application of Traditional Culture based on Computer Technology in Modern Visual Communication Design

Abstract

TVCD is the most commonly used design in advertising, which has been applied to all walks of life. However, the visual communication design (hereinafter referred to as TVCD) should follow a variety of principles, such as economy, beauty, technology, culture and so on. Therefore, how to use traditional culture (hereinafter referred to as TC) in modern TVCD has become an important topic, which helps to enhance the cultural connotation of visual design. With the rapid development of computer technology, computer software design has become an important tool in TVCD, such as Photoshop, CorelDRAW, illustrator, PageMaker, etc. At the same time, through computer software technology, we can better carry out TVCD, which will better inherit and spread national culture. Through the integration of TC, such as auspicious elements, tea culture, traditional characters, folk culture, traditional patterns, etc., modern TVCD can inherit and carry forward a certain culture, which will arouse people's emotional resonance. First of all, this paper analyzes the necessity of integrating TC. Then, some examples are given. Finally, some suggestions are put forward.