Towards value-driven business modelling based on service brokerage

Abstract

Service engineering is an emerging interdisciplinary subject which crosscuts business modeling, knowledge management and economic analysis. To satisfy service providers' profiting goals, the service system modeling needs to take care of both the short and long run customer satisfaction. The ideology of value driven design fits well for this need. We propose to work towards value driven design by introducing a form of service design patterns, we call service value broker(SVB), with the aim to shorten the distance between economical analysis and IT implementation and increase the value added on all sides. SVB allow us to not only study the value added in terms of functional and business aspects, but also reason about the need for brokerage across various domains. In this paper, we model the basis of SVB and its network based organization architecture in the background of Cloud. © Springer International Publishing Switzerland 2014.