Environmental Campaign Advocate through Waste Digital Bank at Rural Area in Bali, Indonesia

Abstract

Garbage contributes significantly to the environmental damage. The issue of global warming is an emerging and growing issue. This research aims to understand Griya Luhu’s proprietary strategy in delivering environmental campaign digital waste banks in rural areas. Environmental communication is an advocacy method. Environmental campaign advocacy is the act of persuading or arguing in favor of a particular cause, policy, idea, or set of values on an issue. Advocacy is a powerful medium for organizations with various social and environmental changes. Currently, the existing environmental campaign advocacy only focuses on urban areas. Economic limitations and waste issues have become the main reasons why Griya Luhu, an NGO Bali-Indonesia-based, wants to provide environmental campaigns to rural communities on Bali Island through their Digital Bank Sampah (Digital Waste Bank). This research was conducted through in-depth interviews with the Chairman and members of Griya Luhu. The outcome of this research shows that Griya Luhu used various strategies, including a communal approach, raising environmental issues, and empowering the community during the Digital Waste Bank program. Griya Luhu's primary strategy was to empower the community, especially in rural areas. Their empowerment is to push people to use digital technology and make the waste bank work more transparent. Thus, the community is more concerned with the environment, especially the problem of waste.