Features of the formation of the corporate identity of the staff

Abstract

Corporate identity has an impact on the efficiency of the enterprise, increasing the cohesion of employees, increasing productivity, promoting the development of labor discipline, motivation and teamwork of employees. The article analyzes the scientific approaches to the management of corporate culture that promotes the formation of the corporate identity of the staff. The article presents the author's approach to the formation of the corporate identity of employees, involving the content of the following elements in its structure: staff morale; relationships within a team; internal communication; interaction with the immediate supervisor; training; motivation and incentives; values, traditions, image and culture.