An investigation into the determinant of service quality among management students (empirical study of Iranian students)

Abstract

This study explores the Iranian education to generate a curriculum that should be comprehensive of the rich inheritance of different variables like knowledge, skill and attitude. For that purpose, Service Quality (SERVQUAL) is a standard instrument to evaluation the level of quality provided. The present study is an attempt to measure the level of Service Quality provided by Zenithal in the field of technical education among management students. The results of the questionnaire survey are analyzed in relation to the five Service Quality (SERVQUAL) dimensions (tangibles; reliability; responsiveness; assurance; empathy) and revealed that various aspects of quality differ significantly based on some demographic variables. © 2013 Maxwell Scientific Organization.