A study on customer attitude towards eco-friendly products and the factors influencing it

Abstract

This study investigates the moderating effects of customers' attitudinal qualities on the link between major demographical indicators and purchase intention for environmentally friendly items. Several possibilities have been offered. In Tamil Nadu, a questionnaire was created and circulated through an internet survey. There were a total of 545 valid replies received.  This impact is consistent among consumers of various income levels. The knowledge and skill elements have no influence on customers' purchasing intentions. Factor analysis has been carried out on the variables of the Consumers attitude on Eco-friendly Product buying behaviour. One-Sample T-Test and Ranking Analysis are used to analyse Consumer Preference to buy an Environmental – Friendly Products.  Cronbach’s alpha is used in order to assess the construct reliability of the scale. This research adds to a better knowledge of the elements that influence eco-friendly products consumption intentions in Tamil Nadu, as well as consumer behaviour in developing nations. Furthermore, the findings give insight on the relevance of current situation in emerging economies and a specific industrial settings.