Enhancing textile enterprises for a more sustainable society, through design research and website development

Abstract

Handmade textile production in Thailand has qualities that accord with sustainability. It is an intangible cultural heritage and a resourceful element for presenting the national identity of Thailand. However, handmade textile production and experienced weavers have been in severe decline. There is the potential loss of weaving skills and knowledge being transferred to younger generations. Design can help to foster a sustainable future of handmade textile producers. This research focused on design for marketing and sales that is to create a website for the Cotton Farm Limited Partnership. Website is a marketing tool to foster sales and convey the brand image. Research outcomes include: (i) a website: www.cottonfchiangmai.com; (ii) a design process and collaborative support-strategies enabling people to participate in fostering a sustainable future of handmade textile production; (iii) perspectives towards business concept, craft courses and products. Lastly, it concludes with recommendations for new product ranges and potential areas for development.