The article focuses on the competitiveness between supply chains, the factors that make a supply chain competitive and its importance. Topics discussed include profitability, marketing strategy, and business strategy. Also mentioned are companies such as online retailer Amazon, retailer Walmart, and information technology company Cisco Systems.
CITATION STYLE
Yücesan, E. (2016). Competitive Supply Chains. Competitive Supply Chains. Palgrave Macmillan UK. https://doi.org/10.1057/9781137532671
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