Digital culture and populism: Vox‘s uses of press on X (Twitter)

Abstract

This article delves into populist communication based on the analysis that Vox‘s — a radical right political party — uses the press in its official X (Twitter) account. This is an exploratory work on how this political party uses the press to develop its postulates, based on quantitative content analysis. We analyzed messages that include material identified as proceeding from journalistic media and do not refer exclusively to the actions or members of the party itself. The corpus (n = 100) brought together all entries published between June 11th and July 22, 2022, with these characteristics. Based on Patrick Charaudeau (2021), we studied interpretive frameworks and intertextuality. Results: (a) a high presence of the press identified with a similar ideology; (b) extensive domain of interpretive frameworks that point out conflicts; and (c) tendency to grant the press to reinforce the desired interpretation.