Design E-Ticketing System to Increase Ticket Sales in Banyuwangi Branch New Star Cineplex

Abstract

In the modern era, technology has developed very fast. Trades that are carried out manually have been able to switch to electronic media (e-commerce). E-commerce can also be applied in ordering or purchasing tickets online (e-ticketing). E-ticketing is already running on companies engaged in transportation, such as airlines and trains. However, e-ticketing also has potential if it is applied to booking or selling tickets at the cinema. In Banyuwangi, there is one cinema, namely New Star Cineplex (NSC). Seeing the economic growth and per capita income of the people of Banyuwangi, which continues to increase. From 2010 to 2014 it was 70% from IDR 14.97 million in 2010 to IDR 25.5 million in 2014 (www.banyuwangikab.go.id). Furthermore, according to the law of supply and demand, the demand for modern entertainment in cinema is also increasing. The current system at NSC is that ticket purchases can only be made on the spot. Spectators must arrive early and can only purchase tickets at NSC. For people who are quite busy, it is not efficient. The problem is that the audience is forced to go home because the tickets to be purchased have run out and come back at the next screening or look for other entertainment alternatives. The impact is to reduce the number of ticket sales in 2015, 79,743 tickets and decreased in 2016 to 57,610 tickets. So, this research focuses on the system development design that the NSC Banyuwangi branch has implemented into an e-ticketing system. The type of research used is exploratory qualitative research carried out at the Banyuwangi branch of NSC. Data were analyzed using descriptive exploratory and content analysis methods. The primary and secondary data used are processed and analyzed using journals and books related to e-commerce, development, and information systems. The expected result of this research is the design of an e-ticketing system to increase ticket sales at the Banyuwangi branch of NSC.