Privacy awareness: A means to solve the privacy paradox?

Abstract

People are limited in their resources, i.e. they have limited memory capabilities, cannot pay attention to too many things at the same time, and forget much information after a while; computers do not suffer from these limitations. Thus, revealing personal data in electronic communication environments and being completely unaware of the impact of privacy might cause a lot of privacy issues later. Even if people are privacy aware in general, the so-called privacy paradox shows that they do not behave according to their stated attitudes. This paper discusses explanations for the existing dichotomy between the intentions of people towards disclosure of personal data and their behaviour. We present requirements on tools for privacy-awareness support in order to counteract the privacy paradox.