On the formation, replication and transmission of strong memes and their cognitive psychological motivations

Abstract

This article first advances a fact that a Chinese word geili has suddenly become very popular and known to almost every one. It then tries to explain the reasons that it has become so hot in such a short time. The author tries to explain this phenomenon with the meme theory, and summarizes the characteristics of strong memes. Then it dwells on the cognitive psychological motivations that influence the formation, replication and transmission of strong memes. © 2012 ACADEMY PUBLISHER Manufactured in Finland.