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Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity

  • Althuizen N
  • Wierenga B
  • Chen B
Journal of Marketing Behavior (2016) 2(2-3) 129-176
DOI: 10.1561/107.00000033
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Abstract

Page 1. Journal of Marketing Behavior, 2016, 2: 129–176 Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity ∗ Niek Althuizen 1 , Berend Wierenga 2 , and Bo Chen 3∗∗ 1 ESSEC …

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Althuizen, N., Wierenga, B., & Chen, B. (2016). Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity. Journal of Marketing Behavior, 2(2–3), 129–176. https://doi.org/10.1561/107.00000033

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