Journal Article

Cue utilization in the quality perception process

  • Olson J
  • Jacoby J
Proceedings of the Third Annual Conference of the of the Association for Consumer Research (1972) (1972) 167-179
ISSN: 10769757
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Abstract

Jerry C. Olson and Jacob Jacoby (1972) ,"Cue . M. Venkatesan, Chicago, IL : Association for Consumer Research, Pages: 167-179.

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APA

Olson, J., & Jacoby, J. (1972). Cue utilization in the quality perception process. Proceedings of the Third Annual Conference of the of the Association for Consumer Research, (1972), 167–179. Retrieved from http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Cue+Utilization+in+the+Quality+Perception#0

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