Events and sustainability: Why and how to organize green events?

Abstract

This paper aims to identify the importance of organizing green events from the perspective of different stakeholders, as well as possible solutions that event organizers can use to make their events greener. The large number of people who gather, the short duration, and the significant impact they have on the environment in which they are held, have led to the fact that events are often considered the "antithesis of sustainability". This paper seeks to review the literature to determine the relationship between events and sustainability, and then, on the example of the Belgrade Beer Fest, to identify ways that, even events that are not primarily organized for this reason, can contribute to improving the sustainability of the destination.