Measurement of Financial Literacy on Students Behavior in Managing Financial Management Based on the Theory of Planned Behavior

Abstract

This study aims to test the model whether subjective norms, academic ability, working experience in the theory of Planned Behavior have a positive financial literacy and financial behavior of Universitas Widya Dharma students during pandemi Covid-19. The research design was carried out using a quantitative method which explains the causal relationship between one dependent variable which is influenced by three independent variables and one mediating variable. Hypothesis testing is formulated in the model using the multivariate test. The population in the research were all university students in the Unwidha Klaten in 6 faculties and 16 programmes of study. The sampling technique was carried out by purposive sampling as many as 120 respondents. The final result of the quantitative model test using Structural Equation Modeling (SEM) shows that there is a positive influence on academic ability, working experience and financial literacy towards financial behaviors. Meanwhile, one variable in the subjective norms does not significantly influence it. Future research can expand the model through testing the students’s intelligence financial by developing research designs through experimental research.