Optimisation of the two-tier distribution system in omni-channel environment

Abstract

This paper deals with the problem of the design and configuration of a distribution system that supports the delivery of goods to customers using various commercial channels. In this sense, a modelled distribution system, called an omni-channel distribution system, should ensure the delivery of the same products in different ways while guaranteeing its highest efficiency. The authors propose a single-criterion mixed-integer programming model for the configuration of a complex distribution system of goods in an omni-channel environment. A minimized cost function, composed of key logistics elements including transport, warehouse location, and manipulation processes, is the objective function. The model was experimentally verified, and as a result, potential savings of around 5–8% of the omni-channel design distribution system costs versus the multi-channel distribution system costs were identified. In the paper, an extended sensitivity analysis is also performed to show how specific parameters of the model can change the final recommendation.