Social accountability of Russian agribusiness

Abstract

Social accountability of Russian agribusiness is currently at an early stage of development. Socially accountable agribusiness helps reducing social tension in rural areas and acts as a reliable ally to the government in executing social programs. The purpose of this research is to proof the necessity of social accountability popularization in agribusiness entities' operation in order to provide high level of competitive capability and stable rural development. Through the research we established limiting factors in development of social accountability in functioning of the agribusiness entities and estimated the level of social accountability among biggest agribusiness holding companies as well as its impact on rural development. As a result of the study we developed measures for expanding corporate social accountability of agribusiness and enlarging its social orientation. The motives of the socially accountable agribusiness are as followed: employee development, working efficiency growth in the company, better company image, reputation growth, stable company growth in the long term, possibility of additional investments.