Linking Corporate Entrepreneurship to Strategy, Structure, and Process: Suggested Research Directions

Abstract

We endeavor to propose counterintuitive ideas or, alternatively, deny the “assumption bases” (Davis, 1971) of ETP's readers. Major sections of the paper suggest research questions concerning strategies, structures, and processes in the context of corporate entrepreneurship (CE). The issues we propose include: Are cost leadership strategies and corporate entrepreneurship inherently at odds? Are contemporary organizational forms always more compatible with CE than traditional structures? and; How can the normative guidance that permeates the popular press on entrepreneurial processes lead managers astray? Corporate entrepreneurship's unique relationship to strategy, structure, and process issues and future research questions are discussed.