WACANA MEDIA MASSA TENTANG KEIKUTSERTAAN UNJUK RASA KEPALA DAERAH MENOLAK KENAIKAN HARGA BBM

Abstract

Government's initiative to raise fuel price on April 1, 2012 was faced with demonstration in a number of regions. In fact, local goverenment heads mobilized the people and led a demonstration. Their involvement in the demonstration made the news, evoked polemic and discourses in mass media. This writting dealt with mass media discourses regarding that issue. This research's used method of social semiotic as introduced by Halliday. That method consists of three aspects: 1) Field of discourse (what mass media's discourse); 2) Tenor of discourse (persons on the news, their characters, positions, and roles; 3) Mode of discourse (how to describe field and tenor of discourse). This research shows that discourses on media are divided into three groups: first, discourse of law & ethics violation conducted by local government heads. Second, discourse of no-law & ethics violation. Third, discourse of no-law violation but ethics disrespectfullness. Discourses on media which were involved in heated fight were propalace discourse versus opponent media. Propalace discourse always referred to resources from palace's insiders. Opponent media used politicians, critics as their resources. Those two opposing groups of media harnessed language to legitimate their own argument, and delegitimate discourse in contrasting.