Is extraordinary prosocial behavior more valuable than ordinary prosocial behavior?

Abstract

This study examined how people evaluate ordinary and extraordinary prosocial behaviors, especially their predictions of the likelihood of future prosocial behaviors of ordinary and extraordinary prosocial actors (Study 1). Further, it examined the individual effects of ordinary and extraordinary prosocial behaviors of an actor on the evaluation of his/her trait by considering the cases where the actor engages in and does not engage in the other behavior (Study 2). Study 1 revealed that the likelihood of future prosocial behaviors of ordinary and extraordinary prosocial actors was perceived asymmetrically. Specifically, while the likelihood of ordinary prosocial actors to engage in ordinary prosocial behaviors was perceived as high, the same perception was not observed for extraordinary prosocial behaviors. On the other hand, extraordinary prosocial actors were perceived as highly likely to engage in both ordinary and extraordinary prosocial behaviors. Study 2 revealed that the evaluation of actors who engaged in extraordinary prosocial behaviors but not ordinary prosocial behaviors did not exceed the evaluation of actors who engaged in ordinary prosocial behaviors but not extraordinary prosocial behaviors. Additionally, the effect of extraordinary prosocial behaviors was more when the actor also engaged in ordinary prosocial behaviors. These results suggest that extraordinary prosocial actors are evaluated highly when they also engage in ordinary prosocial behaviors.