ANALISIS DAN PERANCANGAN UI/UX E-KONVEKSI MENGGUNAKAN METODE PROTOTYPE (STUDI KASUS: BRAND LOKAL PROBOLINGGO GHAZLAN.CO)

Abstract

Ghazlan.co is one of Probolinggo's local brands and MSMEs engaged in the convection of clothing-making services and selling their own products. In the promotion of their business, they still use pamphlets and convey them orally. The ordering service process is done conventionally by coming to the place and through social media. This is less effective because the business will be difficult to be widely known and result in an accumulation of orders for goods that have not been responded to, due to the large number of Customers. The purpose of this research is to produce a website-based E-convection UI/UX Prototype that can help Ghazlan convection businesses promote their business and make it easier for consumers to order goods. The method used in this research is a Prototype, with system design made using UML (Unified Modeling Language) and system Prototype design using Figma software. Then, at the evaluation stage, this Prototype uses usability testing which produces a score of 84.72% with grade B (Excellent) where this Prototype is feasible and acceptable.