Research on customers' willingness to participate in express package recycling

Abstract

The rapid development of logistics and electronics industry has produced a large number of express packaging garbage, which is gradually destroying the environment and wasting resources, the implementation of express packaging recycling has become the key, but consumer participation in express packaging recycling intention is not strong. Based on the theory of planned behavior, social exchange, perceived trust and situational factors, this paper constructs a model of influencing factors of consumers' willingness to participate in express packaging recycling, and makes an empirical analysis using structural equation model. The results show that recycling attitudes, perceived behavior control, perceived benefits, convenience and policy propaganda have a significant positive impact on consumers' willingness to participate in express packaging recycling. Subjective norms, perceived trust and perceived benefits have a certain impact on recycling attitudes.