Party Political Communication Strategies in Political Image of Women Politicians

Abstract

This research-based is on the phenomenon in Aceh where the involvement of women in the political sphere is still low and various stigmas are attached to women who are present in the political sphere. Based on this, this study aims to describe the political communication strategy of political parties in carrying out the political image of women in the party. This study uses a constructivist paradigm with a descriptive qualitative approach. The informants in this study were the chairman of the DPC of the Democratic Party, the PPP Party, the PKB Party, the chairman of the PDI-P DPD, and the women politicians from these parties. Data collection techniques through interviews, observation, and documentation. Data analysis techniques with interactive models are through (1) data reduction (2) data presentation, (3) conclusions/verification. The results of the study stated that the communication strategy carried out by political parties in carrying out the political image of women in their political parties provided an understanding of the importance of women being present in the political sphere in a persuasive meeting with the community, carrying out social activities in the community as an effort to image politics for women, utilizing traditional and modern media in providing information. related to activities and programs involving women's politics