The Influence Of Social Media On Consumer Behavior And Marketing Outcome

  • Dwivedi M
  • Verma D
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Abstract

… the social media platforms used by a company's target market is crucial for ensuring the success of online marketing … audiences while improving brand awareness and loyalty. These …

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Dwivedi, M., & Verma, Dr. P. (2025). The Influence Of Social Media On Consumer Behavior And Marketing Outcome. International Journal of Research Publication and Reviews, 6(6), 5991–5997. https://doi.org/10.55248/gengpi.6.0625.21112

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