Analysis of Visual Communication Packaging Design Based on Interactive Experience

Abstract

With the continuous advancement of information technology, people's interaction and communication methods have also shown diversity. As a carrier of product and social communication, visual communication packaging needs to interact with people to reflect its due value. Therefore, with the change of the times, packaging design has also undergone great changes, and people's perception of product visual communication packaging design has been continuously changed. This perception is based on the interactive concept of product packaging design. This article provides new ideas for how to use new technologies and new methods to design interactive product visual communication packaging design.