Evaluating the social impacts of events: in search of unified indicators for effective policymaking

Abstract

Policymakers in destinations regularly struggle to identify effective ways to evaluate the impacts of planned events. Especially problematic is the relative lack of knowledge about the social impacts that planned events incur. This challenge is largely attributable to the historic focus on economic impacts. However, this trend is shifting along with the realization that events often fail to deliver on promised economic trickle-down effects. This paper addresses the absence of a unified view on social impacts, and how this impedes destinations that aspire to work strategically with planned events. Policymakers at the destination level currently lack the common language needed to effectively measure these impacts. We use a Delphi approach to pinpoint social impact indicators that are of use in policy settings. The results show six indicators that meet the study criteria, thereby contributing towards a unified set of indicators for dealing with strategic event management at the destination level.