Microsoft, traditionally a software monarch, has metamorphosed into a multifaceted tech titan, with cloud services and enterprise solutions as its modern-day driving points. On the stage of global science and technology business, financial strategy plays the role of a beacon, illuminating the complex financial situation and strategic positioning of enterprises. Based on Microsoft's public financial information and data, this paper analyzes its financial strategy, explores the implementation effect of its financial strategy, finds its existing problems, and puts forward corresponding suggestions to promote its long-term stable development. The study found that Microsoft has strong R&D investment and strategic layout ability, which can bring excellent returns to its investors, and good financial performance indicates a strong driving force for its diversified development in the future. In the future, Microsoft should pay more attention to the dividend income of investors to match the growth of the enterprise, and continue to increase its R&D ability to enhance its growth ability. This enriches the research on the implementation effect of Microsoft's financial strategy under the current "cloud first" business model, and the improvement suggestions put forward will help Microsoft improve its financial strategy and provide reference for peer enterprises.
CITATION STYLE
Zhang, J. (2024). Analysis on the Implementation Effect of Microsoft Corporation’s Financial Strategy. Highlights in Business, Economics and Management, 24, 1667–1675. https://doi.org/10.54097/wwz3dg42
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